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Head Down The Avenue

by Shock Friendly

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  • Head Down The Avenue LP
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    Silver vinyl.

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Poison Arrow 02:20
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Hysteria 02:39
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Control 03:57

about

Shock Friendly are proud to announce their debut album, ‘Head Down The Avenue’, set for release July 9th 2021 and led by the blistering new single 'Lost and Found', which is out today.

'Lost and Found' is described by the band as being "written and mostly finalised after a lot of the initial tracking had taken place already - we painfully scrapped two other songs from the record to make room for it. Lyrically, the song is a comfortable embrace of immense feelings of urgency, in effortless fashion."

Centred around themes of obsolescence, isolation and failures, Shock Friendly's debut LP is a tongue in cheek take on the band’s micro-world and deepest desires.

Galvanised by a desire to create a body of work that was more DIY and hands-on than anything they’d worked on before, Shock Friendly embarked on the long and complex journey to self-producing their debut record. After what the band describe as “a few failed first-attempts”, they made a decision to seek daily advice from their long-time mentor and friend Rob Long (Magic Dirt, HTRK). Long was able to guide the band through the process of building, and then recording in, a home studio in Bacchus Marsh, Western Victoria.

Shock Friendly are Daniel Baulch and Jackson Kay (who met whilst fronting previous band Hollow Everdaze) with Ella Jackson (keyboards) & James Baldwin (drums). After playing in other bands for over a decade, this new venture sees Shock Friendly bonding over their mutual interest in “renovating, musical equipment, cats and cooking”, splitting song-writing duties and taking inspiration from The Cure, Neil Young's lawsuit era records, Springsteen and Bowie’s ‘Scary Monsters’ and ‘Lodger’ LPs.

The result is a refreshingly unpretentious, short and sweet 9 track LP of charmingly heavy, electric synth-pop, intimately built by the band from the ground up. Title track ‘Head Down The Avenue’ even includes the local cats Roman & Butty having a very loud, very vocal fight in the background of the recording. Listening back, the band decided to leave it in, as they “love what it brings to the song”.

credits

released July 9, 2021

Recorded By Shock Friendly,Mixed and mastered by Rob Long

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about

Shock Friendly Bacchus Marsh, Australia

Shock Friendly are Daniel Baulch and Jackson Kay (who met whilst fronting previous band Hollow Everdaze) with Ella Jackson (keyboards) & James Baldwin (drums).

Centred around themes of obsolescence, isolation and failures, Shock Friendly's debut LP is a tongue in cheek take on the band’s micro-world and deepest desires.
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